Gamification: Staying fit.

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apps, fitness, gamification, marketing, online marketing, otheusblog, sports, working out, workout

Today we will be looking at gamification in fitness. This will range from gamification in personal training as well as in a building.

Staying in shape is important, this is something everyone realises. However sadly working out itself seems to become more difficult because the physical reward isn’t instantly obvious. Combine this with the fact that working out is incredibly tiring and this makes gamification helpful for people trying to work out.

Below we will be investigating various ways to apply gamification for working out.

Gamification: Applied in Education

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advertisement, apps, children, classroom, education, gamification, gamify, gamifying, marketing, online marketing, students, technology

For the upcoming four blogposts we will be investigating Gamification while it is applied. The ideas will vary from Education to business. The variations in the application are interesting.There is a clear difference between every form of Gamification.

These differences will then be examined in the final blogpost.

Gamification has had successful applications in Education and will continue to become more important in education as time goes by. We will be investigating some successful examples below:

Gamification: Target audience

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games, gamification, gamify, generations, generations gap, marketing, online marketing, rewards, success

Gamification works for the younger generations. They have grown up with games. Toddlers play games on tablets. Teenagers play games on their PC, consoles, tablets and mobile phones.  Engaging the younger generations through gamification seems easy. The choices of what type of gamification works for this generation seem endless.

However does gamification work for all generations? The older generations seem to frown upon the amount of gaming that the younger generations do. They believe it is a waste of time.

But  Gamification can work for every generation.

Gamification: Rewards for the sake of it?

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audience, gamification, marketing, online marketing, players, rewards

Gamification is proving it’s effectiveness all around the world. The amount of companies adopting gamification is increasing as we speak.

However the biggest issue that a lot of companies stumble upon is the rewards. Sometimes it feels as if rewards are there just because.

There doesn’t seem to be a goal behind every reward.

This brings up the following question: What to do about rewards, are they there for the sake of it?

Gamification: Traps & Tips

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gamification, incentive, marketing, online marketing, rewards, science

For a few years now Gamification has been rising in popularity. It has become a buzzword.
Everyone is trying to get more leads, followers or increasing brand loyalty. With Gamification becoming more and more popular it is a good possibility that you might want to try to use Gamification to your advantage.

There are however a few  traps that you can easily step in.

Gamification: The science

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gamification, incentive, marketing, online marketing, rewards, science

A lot has been said about gamification, but why does it work? This is a question that is quite easy to answer and lets get into more detail below:

The reason Gamification is so effective is because there is a certain trigger in our brain that gives us a great feeling when we accomplish something. This trigger is called Dopamine. The effects of Dopamine are seen everywhere. Jogging is a good example, the feeling of your body being pushed to its limits and yet still being able to go on.

There are plenty of other ways this happens as well: Getting a good mark back, having a great conversation, feeling in love. There are many ways to feel this.

Gamification: Status

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badges, blogs, forum, gamification, marketing, online marketing, rewards, status

Everyone loves being the best at something or trying to find out as much as possible about a certain topic. This all has to do with our need to be recognized.
The question now is, how can Gamification step into that realm?

Gamification at its earliest form was all about badges and stamps. Of course it has developed tremendously since, but badges still serve a great purpose. On websites badges show to other people what you achieved. This distinguishes you from others and therefore the player will feel special. How do you implement these properly?

Gamification: The Leader board

Tags

gamification, marketing, online marketing

In my last blog post I told you about all the various types of players you can distinguish, and in my first post, covered gamification in general. I have here a few questions to see what you can remember:-

What is an example of a type of gamification that could be used in a supermarket?

Which type of player likes to see other players lose?

Now, I will continue with the different goals that people can have. Like said in the previous blog posts, different players will have different goals. But how can you as a company utilise these goals?