For a few years now Gamification has been rising in popularity. It has become a buzzword.
Everyone is trying to get more leads, followers or increasing brand loyalty. With Gamification becoming more and more popular it is a good possibility that you might want to try to use Gamification to your advantage.
There are however a few traps that you can easily step in.
A lot of companies like trying out new trends and/or marketing by letting an intern or a long-term employee attempt to create more publicity.
They realise soon that it isn’t as easy as it appears to be and give up on it. This is obviously a precious waste of resources and time. That’s why below you will find a short outline on how to start a Gamification project.
First, it is important to understand how to implement Gamification, it is incredibly important that you have a clear vision of what you want to use Gamification for. Maybe you want more leads, increase brand loyalty, get more traffic to your website etc. There are many reasons to use Gamification.
Secondly with just knowing what to use Gamification for you aren’t there yet. These goals can be attained by other means as well, it is vital to understand the core concepts of Gamification these you can read in blogposts below.
The third step is trying to map what you want your players to do to help achieve the goal that you have set.
For example, if you want more leads to your website perhaps it is a good idea to think of a way to let your players share posts you have made on the website, or engage them more on commenting on posts you have made.
Next you need to determine if your goal is a long-term type of Gamification or a short-term goal. Perhaps you have a new product launch and want as much engagement as possible in a short period of time. If your goal is long term you need to look at how to keep your players engaged for a long period of time.
The last step is to keep monitoring your Gamification project. If there is more engagement but it is on the wrong spot then you need to adjust your project.
However! The most important thing is to make sure everything is FUN. If you yourself would not want to participate in this game and neither does anyone in your company/team, look at where you lost interest and work around it.