A lot has been said about gamification, but why does it work? This is a question that is quite easy to answer and lets get into more detail below:
The reason Gamification is so effective is because there is a certain trigger in our brain that gives us a great feeling when we accomplish something. This trigger is called Dopamine. The effects of Dopamine are seen everywhere. Jogging is a good example, the feeling of your body being pushed to its limits and yet still being able to go on.
There are plenty of other ways this happens as well: Getting a good mark back, having a great conversation, feeling in love. There are many ways to feel this.
However. When it comes to the generations growing up now, just feeling great isn’t enough. The current generation is raised with getting instant rewards. Just look at baby toys. Everything they do gives instantaneous feedback and makes them smile and feel happy. When you get older and start playing games on the iPad you also get instant rewards because levels are completed easily.
Right now the reality is that these instant rewards aren’t around everywhere. If you go to school it can take weeks to hear the feedback of how you made your tests. If you go to the gym the results can take months to become visible.
These two examples are a great way to show why gamification can help improve loyalty and dedication.
For example at the school. There are systems in place already where teachers give students points if they complete homework, help out with chores, are behaving good in class. However there is a limit of the amount of points a teacher is allowed to give away per week. So every student will want to behave great throughout the week to get these points. This is the intrinsic reward, however if the student accumulates enough points they can actually choose a reward. This is the extrinsic reward.
Can you think of other examples where you would love to see Gamification to help you get through a boring task?