In my last blog post I gave you a general overview of gamification. Summarised, you could
say that gamification is implementing game mechanics into real life, in order to build loyalty
with customers.

In this blog post you will find out what the players are, and which types of players these are.
They are easily distinguished from each other, and I will tell you the general categories each
fall into.

 

Explorers

Explorers are people that feel good when they are the first to explore or discover an area.
These are the people that in videogames such as World of Warcraft will be the first to go out
and discover certain areas, and then bring back trophies for other players to look at and see.
The respect and the awe from other people, amazed at the explorers’ first, is their reward.

Achievers

Achievers are people that want to be the biggest and the best; these players will not accept to
be second, and they will do everything in their power to make sure that they are known to be
the best. An example of this is someone who doesn’t just want to win at or beat a game, but
also achieve everything else possible in the game as well.

Socializers

Socializers are people that play a game to socialize; this is often the majority of players in a
population. This group of people doesn’t really care for rewards; they play the game purely to
socialize with others.

Killers

Killers are the smallest category; they are like achievers, but as well as achieving, they also
want to see other people lose. Their pleasure comes from seeing others lose.

The aforementioned groups of players aren’t the only types of players you can distinguish
though, as you could be part of two or more groups. For example, someone could be partially
an explorer and partially an achiever.

In my next blog post, I will provide more information on how to motivate these different
types of people, by using specific tools.

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